6 EFFECTIVE WAY TO IMPROVE YOUR AMAZON SALES RECORD
Amazon is responsible for about 44%-50% of eCommerce sales in the US to date. Amazon has made it possible for a lot of businesses to have valuable access to major leads that have converted to sales. This has made amazon a source for searching products that will help them to solve their problems. Hence, there is a need to improve your product listings to increase your sales record. If you want to improve your amazon sales record, then you should make use of the different strategies that will push your products to the top of the search results on Amazon.
So, how do you improve your amazon sales?
In this article, a couple of proven strategies and techniques will be discussed to enable you to improve your sales on Amazon.
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Every product owner wants to improve its product sales and Amazon ranking. However, as an amazon seller, you should know that there are no shortcuts in having amazing sales records. You will encounter so many trials and errors before clinching on the strategy that will eventually work out for you.
Let’s take a look at effective strategies that will help you improve your sales on Amazon. This list of the strategy includes;
- Reduce Product page Bounce Rate.
Just like Google Analytics, Amazon also has an analytic system that measures how prospective customers interact on a seller’s product page. This enables them to have a detailed track record on how products are accessed on a particular page. There is a proven fact that when a prospective customer spends a lot of time on your product page, this indicates that the person might end up purchasing that product. This is possible as a result of the rightly placed features of that product. Your prospective client might consider the product aesthetic, reviews, feedback, and product descriptions that exist on your product page. You should ensure that you have catchy images that portray what you are selling, good and catchy product description and avoid negative reviews. This will reduce the product page bounce rate and improve your Amazon sales record.
- 2. Keyword Research
A lot of Amazon sellers underestimate the importance of using the right keywords and how it helps them achieve a high sales record. Researching keywords to be used to rank your product could be one of the key pointers to getting the required sales for your products. This is done by choosing the relevant keywords tags so that your products can be found on search terms. When creating an effective product title, you should ensure that the keyword is included in it. To get first-hand help in researching for the keyword, you can use Amazon’s instant fill-in search drop down or some other keyword search tools like Google Keyword Planner. Setting up an Amazon PPC campaign that will enable you to get high volume keywords for your product is also a good start.
- Fast Shipping and Order Processing
When you offer fast shipping and order processing for your products, it naturally puts your sales record on the edge. This is one of the elements that set your sales record straight. If you want to increase your sales on Amazon, you must stay consistent when processing and shipping orders. Accuracy and speed should be a major factor if you want to maintain a high ranking in amazon. The feedback that you have gotten from your previous sales can determine whether you will make more sales. For instance, if a customer complains about inaccuracy or slow shipping, this might go a long way to discourage more customers. If otherwise, other customers who see a good order processing review will be encouraged to order from you.
- Purchase add-ons
This depends on the product, business, industry, or services you offer on amazon. For instance, if you sell solar panels, you can integrate with an approved partner to offer an additional installation service. When your products are being purchased on amazon, there will be an available add on service that will include the installation of the panels. Amazon offers an option that processes both product and installation payments options. This will enable your installation partners to contact the shopper to plan a date for installation.
This saves your customers a lot of time and energy to look for installers after purchasing your products. In turn, you might earn a high recommendation and excellent review which will rank your product list high on amazon.
- Products Eligibility For Amazon Giveaways
Another smart strategy for getting high sales on Amazon is through Amazon Giveaways. Using amazon giveaway will ensure that your product gets a free promotion from organizations, businesses and influencers.
If what you sell utilizes FBA, you can attach giveaways to a selected range of products in your account settings. This can form a basis for your promotion agenda as well as a marketing strategy, as it gives your product the recognition and exposure that you desire.
- Stay Ahead of your competitors and positively influence your Buy Box Eligibility
Analyzing your competitor’s strategy and staying ahead of them is one way to increase their product sales on Amazon. There is a lot of competition on Amazon, and this makes it difficult for sellers to stay above the curve on amazon. Although their metrics cannot be determined but Amazon’s buy box always influences buyers to purchase a product. Factors that influence you to earn a buy box include;
- Feedback and reviews
- Fast delivery
- Good return policy
- High inventory volume
- Affordable pricing, and
- Sales history
Conclusion
Focusing on some or all of these aspects can improve your sales on Amazon as well as achieving a high rate of customer satisfaction. Sellers can gain maximum leverage if they make use of the strategies above for amazon sales growth.
