AI Opportunities: 5 Ways the Latest AI Tools Can Benefit Your Business
In 2022, AI skyrocketed in popularity, and 2023 is bound to see that trend continue. Everyone from digital marketing agencies to managed IT service providers is keen to leverage the power of AI tools to improve their businesses. Below are five ways you can bring AI into your business today:
1. Automate repetitive tasks
The business world is full of repetitive tasks that are perfect for AI automation. In marketing and finance, AI tools can help with social media management, consumer research, payroll processes, and more. For administrative tasks and customer support, AI can help keep track of employee communication and build stronger customer relationships. In particular, businesses can use AI chatbots to streamline the process of answering routine questions. Doing so can improve accuracy while freeing up time for more critical tasks.
2. Create more personalized experiences
Customers want to feel that the companies they do business with care about them. One of the easiest ways to prove that you value your customers is to give them more control over the products and services they use. AI improves this level of personalized control. For example, streaming services can integrate AI functionality to enable the app to learn more about the users. When users sign in, the AI can understand what kind of movies, music, or books they like and suggest similar media. Of course, this personalized approach isn’t limited to streaming services – any business can use AI to create better customer experiences.
3. Improve decision making
The world is full of data that can lead to better decisions. Unfortunately, humans don’t have the time or ability to analyze everything. That’s where AI tools can help. Crunching through mountains of data to tease out what’s relevant is where AI excels. Whether it’s identifying current trends or predicting future challenges, Big Data tools can help. Businesses can use that valuable information to make more informed decisions about what to do next and how to fulfill their company goals.
4. Source talent more efficiently
For years now, the recruitment process has fundamentally stayed the same: post job ads, review resumes, and conduct interviews. Although essential, hiring is also a costly and timely process. Luckily, AI can reduce the temporal and financial expenditures involved. For example, AI tools can comb through thousands of resumes, compare them with the posted job description, and filter out the most promising candidates. From there, AI chatbots can work with hiring managers to screen shortlisted candidates by asking questions, receiving answers, and identifying patterns within those answers. With that data before them, hiring managers can easily understand the pros and cons of each candidate before making their final decision. Once the decision is made, AI can inform all candidates rather than having them wait for weeks on end.
5. Filter customer messages for timely support
When contacting a business, most customers want a timely response that answers their questions or solves their problems in one go. Getting this process right every time is a big ask for modern businesses because the number of customer queries generally outweighs the number of customer support staff. Hiring more staff is a possibility. However, AI can significantly improve business-customer relations at a fraction of the cost of hiring new staff. For example, AI-powered tools can read incoming customer messages, pick out certain words, and filter them by tone, category, and urgency. Then, the AI can send the customer messages to the appropriate person with a few added notes on how and when to reply. The five above benefits are far from exhaustive. However, they give a glimpse into how AI tools allow businesses to improve customer support, decision-making, talent scouting, and much more.
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