Instagram is preparing to launch a Story Fund function that will allow users to raise money for a number of charitable nonprofit organizations.
The plan was unveiled on Monday by application researcher Jane Manchun Wong and later confirmed by Instagram. A photo posted online by Wong shows a donation option along with other “stickers” already known to users who create stories in the popular photo sharing app.
The function works by allowing users to seek a lucrative organization before incorporating them into their stories. From there, story viewers can, if they wish, click the donation button to contribute to the cause.
In a statement for 9to5Mac, Instagram confirmed that it is planning to launch a charity option for their platform, saying it hopes to launch it “later this year”
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