Marketing Strategy

The Importance of Placing Instagram in Your Digital Marketing Strategy

It would not be wrong to call Instagram a versatile social networking website. This is why it has around 800 million active users on a daily basis. This huge platform lets you connect engage with people across the world.

Since Instagram is all about photos, you can also showcase your photography skills. Apart from this, many brands have also incorporated Instagram in their marketing campaign. This is because of the exposure that their brand attains on the platform.

Not to mention, digital marketers who used Instagram for marketing purposes found it a useful tool. And now, it has become crucial for some brands to be active on Instagram and connect with the audience.

According to a recent survey, Instagram has 50% users millennials. So, the platform has a valuable demographic that will benefit your business in the longer run. In current times, digital marketing has taken over traditional marketing practice.

And for a business, it is incredibly beneficial to opt for digital marketing and include known social website like Instagram to reap benefits.

Research

Instagram can let you achieve your milestone in a short time. If you know your shortcomings and work on them. To do this, you need to conduct thorough research on a regular basis.

This process is quite simple as you can analyze previous content, strategy, or other posts. This way, you will get a picture of what steps you need to make solid improvements.

You should know that your marketing strategy will only work if you keep making changes. If one thing did not work for you, you can eliminate it and try something new.

Engagement

Keep in mind that user engagement on your Instagram is crucial whether you are running a small or big business.

Marketers have proved that constant engagement lets you achieve the desired results. To engage your audience, you need to keep your feed update by posting fun and creative images.

Take note that high-quality images receive a considerable amount of likes which is necessary. To increase the ratio of likes on your posts, you can also consider automatic Instagram likes.

When a post has numerous likes, it is likely to attract more and more audience. Despite that, you can organize weekly or monthly giveaways to keep your followers engaged.

Content

You may have heard the phrase that content is the king. In the digital world, it is true. Content has the power to attract leads and turn them into sales.

Thus, as a business owner, you are supposed to put extra efforts to come up with an outside of the box content ideas.

Moreover, crafting a content for Instagram is not difficult. However, you must learn what works best for your brand. In this case, you need to know the art of storytelling.

Let users know what your brand is all about and keep things on track. Also, an informative content is one of the best ways to target an audience.

Hence, focus on the content when you decide to incorporate Instagram as one of your strategies in digital marketing.

Audience

The sole purpose of marketing is to reach as many people as you can. Nothing is as beneficial in this context as using Instagram.

Despite its 800 million active users, there are other techniques that you can follow to the target audience. For example, hashtags.

When you use Instagram to target people, you need to use Hashtags. Take note that using the right hashtags can make your marketing game strong.

Therefore, use a generous amount of hashtags in your posts to reach people that are interested in your brand and willing to place an order. This is also a great way to increase following and promotions.

Bottom Line

Digital marketing using Instagram can take your business a step ahead. It offers plenty of features and if you use them correctly, you are sure to go in the right direction.

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The iPhone 11 will take the Flexible Screen from Samsung Galaxy X

The iPhone 11 will take the Flexible Screen from Samsung Galaxy X

The new Apple iPhone 11 may come with a very distinctive display, as it may be the same screen used by the folding Samsung Galaxy X. But does this mean that the iPhone 11 will be a fordable smartphone ?

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The key issue here is that industry sources have noted that Apple may buy Samsung OLED Flexible screens. The flexible and foldable screen are not the same.

While the screen may be able to fold, it does not necessarily have to be used for this purpose, it can simply be a way to provide a better palette on the edges for a smaller frame or curved corners.

What suggests the news is that Apple intends to make a difference in the design of the screen for the next big step forward on iPhone 11.

The main feature of this screen, in addition to flexibility, is the inclusion of touch sensitivity. This means that the touch sensors are built on the screen so that another layer is not required.

Seeking components that provide more efficient use of space, it seems like Apple is working on improving other areas. This may mean a larger battery, a larger camera sensor or more cameras, or even a new sensor completely.

The new component can also represent a cost savings for Apple. So this can mean a more affordable OLED iPhone.

> Read NextSamsung announces two new laptops on the Notebook 9 Pen line

So what do you think about this? Let us know your thoughts in the comments section below, follow us on twitter and facebook for more news and updates.

neOadviser – TECH

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Reduce your Plastic Waste

6 Easy Ways to Reduce your Plastic Waste Today

Plastic pollution is one of the major issues that is destroying this planet. There is no doubt that people are aware of this fact more than ever. Although this awareness is crucial, it does not help until consumers start taking required steps. And, that is to minimize plastic use. It is true that plastic products have become a necessity. But, you can practice these following steps to control paste waste.

1.  Buy Food in Bulk

Purchasing single-serving food may come in handy when you are on the go. Many students and working persons find it convenient to get food in disposable containers. You can change this habit by buying food in bulk.

Almost all the stores sell granolas, dried fruits, pasta, grains, or other items in bulk. You can purchase food this way and reduce using plastic containers.

Take note that buying food items this way will save you money as well. Moreover, you can bring your refillable containers to the stores as well. This way, you will stop using store’s plastic bags.

2.  Plastic-Free Party

Whether it is a bridal shower or birthday party, everyone finds plastic utensils easy to use. This is because most of them are for single-use. You use a plastic disposable glass to drink for once and throw it.

However, you are unaware of how much time it takes to decompose it. Therefore, you need to look for ways that let you party without using plastic stuff. For example, you can ask friends to bring extra plates or cups so you can serve everyone.

It may sound difficult to arrange a party this way at first. But, when you disclose the real cause of doing it, your family and friends might as well start organizing plastic-free parties.

3.  Do not Buy Balloons

Balloons that look fun and beautiful, attract children all over the world. However, these balloons are made of plastic and contribute to damage environment. Not only this, balloons are fly high and reach different areas. They destroy the environment in different ways.

According to a survey, birds mistook them as a material to make a nest. Moreover, balloons are threatening for wildlife as well. Hence, this factor can become a great way to let children know about the damages plastic product caused to the environment and air.

By not buying balloons, you are actually protecting your environment. And when it comes to celebration, you can always for the options such as paper lanterns and tissue garlands.

4. Consume Tap Water

You may have seen several companies selling water in plastic bottles. Once you finish this water, you end up throwing the bottle in the bin. These bottles along with other plastic products pose a serious threat to the environment which is preventable.

You can replace this bottled water with tap water. People who take their water consumption seriously can tell that all water tastes the same. So, you can totally rely on the tap water and store it in reusable bottles. Reusable water bottles are safe and durable. Not only this, you can reuse, recycle, and reduce using extra plastic this way too.

5. Glass Containers

If you really want to protect the environment, recycle all your plastic containers and do not use them again. And, start using glass containers to food, spices, or even sauces. Glass products are sturdy and environmentally friendly.

6. Switch to Soap Bars

Liquid soaps or body washes are convenient. But, they come in either plastic container or bottles which is not healthy. So, you can opt for good quality bar soaps to minimize plastic use.

Bottom Line

There are numerous ways to reduce plastic use. You can begin by taking small steps and stop using daily items that come in plastic containers. This way, you can reuse bottles and containers and reduce the hassle of recycling. Moreover, when you stop using excess plastic, you are sure to protect the environment.

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Samsung announces two new laptops on the Notebook 9 Pen line

Samsung announces two new laptops on the Notebook 9 Pen line

Nearly a year after the announcement of the “Notebook 9” series, including the Convertible Notebook 9 Pen, Samsung has today unveiled two new entries on the PC line 2 in 1. New models of the Samsung Notebook 9 Pen come with two options of screen size: 13 inches and 15 inches.

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Samsung claims that new convertible models have been upgraded from previous versions in terms of speed when using S Pen. Moreover, the digital pen comes with three different tips.

Notebook 9 Pen
Notebook 9 Pen

The Notebook 9 features a metal and aluminum frame, giving an excellent and durable look, says Samsung. Below are some of the key features of new laptops:

Samsung Notebook 9 Pen 13 inches; Samsung Notebook 9 Pen 15 Inch

Full HD Full HD Screen 13.0 inches; Full HD 15.0 inches

CPU Intel 8th Gen Core i7 Processor; Intel 8th Gen Core i7 processor

Memory 16GB LPDDR3; 16GB LPDDR3

Laptops will be available in two colors: Blue Ocean Blue and Platinum White. Pricing details are still unknown for now. Samsung will launch new models in South Korea on December 14, with a global expansion planned in early 2019 in more countries, including the US, China, Brazil and Hong Kong.

> Read NextSamsung may be developing processors for self-driving Tesla cars

So what do you think about this? Let us know your thoughts in the comments section below, follow us on twitter and facebook for more news and updates.

neOadviser – TECH

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Samsung may be developing processors for autonomous Tesla cars

Samsung may be developing processors for self-driving Tesla cars

The self-drive car is one of the famous technology fields that is underway. We are seeing the involvement of all types of companies in this technology, not just the car manufacturers.

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The list includes Apple, Baidu and Google, just to name a few, but now a report from Korea suggests that Samsung can also be included.

In a report by The Korea Herald, anonymous sources claim that Samsung may be developing processors for self-drive cars and can work with Tesla in this technology.

The report claims that Samsung has been “aggressively” employing software engineers specializing in autonomous driving technologies, and that it could be part of a new Samsung department.

However, the report notes that as far as Samsung is concerned, their official stance is negligent, where the company has denied rumors about plans for a new business unit for autonomous vehicles or vehicle components such as the aforesaid chip.

But at the same time considering how different Samsung rivals, including LG, are exploring this particular industry, it would not be surprising if Samsung were involved in it.

> Read NextDxOMark: The iPhone XR surpasses Google Pixel 2 for one of the key Features

So what do you think about this? Let us know your thoughts in the comments section below, follow us on twitter and facebook for more news and updates.

neOadviser – TECH

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2019 Porsche Macan S Sport Redesigned Unveiled

2019 Porsche Macan S Sport Redesigned Unveiled

The Macan S comes with a 3.0-liter V6 turbocharger with 354 horsepower. It accelerates from 0-100 km/h to 5.1 seconds, while the maximum speed is 254 km/h.

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The smallest and cheapest SUV Porsche is built on the same platform as the Audi Q5, which is longer and wider.

Although Porsche never preferred diesel, three major models Macan, Cayenne and Panamera traditionally had this type of engine.

Due to enhanced environmental regulations, Porsche first released the 3.0 V6 version from previous versions of Cayenne and Macan.

After the diesel was not introduced even in Macan’s re-designed version, and now on the Mac S, we can begin to get used to Porsche without diesel.

> Read NextThe Nissan RT-G50 will finally go into production (Photo)

So what do you think of this? Let us know your thoughts in the comments section below, follow us on twitter and facebook for more news and updates.

neOadviser – CAR

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DxOMark: The iPhone XR surpasses Google Pixel 2 for one of the key features

DxOMark: The iPhone XR surpasses Google Pixel 2 for one of the key features

The iPhone XR comes with a single 12-megapixel camera featuring Apple‘s Smart HDR technology.And according to DxOMark, a well-known camera testing company on the phone devices, Apple’s offer with the iPhone XR is more capable than Google Pixel 2 in general.

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Google’s Pixel 2 launched last year and soon made a fame for itself thanks to its excellent camera offer.

In fact, Pixel 2 still produces some of the best photos on a phone so far.

DxOMark tests camera cameras and gives them a final result based on overall quality, flexibility and other factors.

Google Pixel 2 received a final score of 98 when tested last year.

However, the iPhone XR has dropped the Google offer with a score of 101.

DxOMark explained that the iPhone XR is now the “best phone with a camera” that it has tested.

“The iPhone XR exceeds Pixel 2 Google’s picture. Both devices achieve the same result in the video, ” DxOMark’s report.

It is noteworthy that although the iPhone XR reached a higher score than Pixel 2, DxOMark has not yet submitted their verdict to Pixel 3, the new Google phone that was launched in October.

> Read NextOnePlus 5G Phone Will Cost $200 to $300 More Than OnePlus 6T

So what do you think about this? Let us know your thoughts in the comments section below, follow us on twitter and facebook for more news and updates.

neOadviser – TECH

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Maria Villalba

Meet the “Kim Kardashian” of Venezuela! (Photo)

She is one of the girls with the most biggest and sexy back in world at the moment – and is making serious controversy to Kim Kardashian. Maria Villalba counts over 247,000 followers in her Instagram account.

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Why the 30-year-old sex model from Venezuela has so many followers shown at the best the pictures below

What do you think about this? Let us know your thoughts, Drop a comment and let us know in the comments section below. Follow us on Twitter and Facebook for more news and updates.

neOadviser – POP NEWS

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Legs Syndrome

The 8 Effective Ways of Treating Restless Legs Syndrome (RLS)

The 8 Effective Ways of Treating Restless Legs Syndrome (RLS)

Most of us look forward to the night to take a break from our busy schedules. This may not be the case for people who experience sleep disorders such as restless legs syndrome. It is a condition that affects your nervous system giving you the urge to keep on moving your legs. Your bed may feel like a battlefield due to the uncomfortable sensations in your legs that interfere with your sleep pattern.

Restless legs syndrome leaves one feeling as if they have itchy pins attacking the legs. Though it can occur during the day, it intensifies at night when your body is resting. While some people get mild symptoms of the condition, others have intolerable symptoms which need immediate attention.

Restless legs syndrome can impair with the quality of your life since it leaves you with sleep deprivation which translates to drowsiness during the day. Understanding this condition and its causes can help you get relief and restore your sleep again. We will help you achieve this by sharing more about the syndrome. Read on!

 What causes RLS?

Though this condition affects both genders, women seem to be more prone to it than men. It can come at any age affecting both the young and old. Most people misdiagnose restless legs syndrome especially if the symptoms are mild or intermittent. A correct diagnosis can help you receive proper treatment and reverse the situation.

Doctors do not understand where it comes from though they suspect that the leading cause could be genetics.  Some suggest that it comes as a result of the poor circulation of blood to the legs while others connect it to problems in the chemical dopamine in the brain.

Some chronic diseases such as kidney failure, Parkinson’s disease, peripheral neuropathy, and diabetes can also cause restless legs syndrome. The lack of adequate iron in the body may also affect your nerves.  If you are taking medications such as antidepressants, allergy meds, and anti-nausea drugs, they can worsen the symptoms of RLS.

A lot of pregnant ladies report RLS symptoms especially when they get to the last trimester. The lack of enough sleep or taking alcohol can stimulate RLS symptoms. The lack of treating it can lead to anxiety or even spreading it in other body parts.

How can you manage restless legs syndrome?

Know the cause

A combination of lifestyle changes and some medications can reduce the symptoms of this condition. The first step is identifying the possible cause. Though you cannot control causes such as pregnancy and genetics, you can adjust daily habits and the medications that may trigger RLS symptoms.  Limit the use of substances such as tobacco, alcohol, and caffeine.

If you are taking medicines like antipsychotic drugs or lithium, talk to your doctor about the symptoms you are experiencing for them to give you favorable drugs that don’t cause such side effects.

Improve your sleep habits

Improve your sleep habits

Sleep deprivation is linked to the syndrome, therefore the need to work on your sleep habits. Improving your sleep can reduce RLS symptoms. Restore your sleep by getting a comfortable mattress from Puffy mattress. It can keep you cool during the night to help you sleep for hours without waking up.

You should also rest at the same hour every day and keep your room dark to block any light which can interfere with your sleep. Eliminate any distractions which affect your sleep such as electronics in your room.

Take vitamin and iron supplements

These supplements can reduce the symptoms of RLS. Your doctor can conduct a blood test to examine if iron deficiency is the cause of your condition. You can consume oral supplements that increase your levels of vitamin and iron in the body.

Conduct Massage

Massaging the leg muscles can also relieve the symptoms of RLS. Try different massage techniques such as exerting direct pressure on the leg muscles or conducting a Swedish massage. This exercise stimulates the body to produce dopamine which reduces the sensations in your legs.

It also improves the circulation of blood and helps you relax to boost the quality of your sleep. Cold and hot compresses also minimize the pain in your legs. Make use of ice or a heating pad to conduct the compresses.

Use Foot wrap

Use Foot wrap

The practice exerts pressure on the bottom part of your foot which transmits signals to your brain to relax the affected muscles. Foot wrap is known to be effective in reducing RLS symptoms. You should use foot wrap for at least two months for you to experience some improvements in your legs during sleep.

Consider pneumatic compression

Some doctors treat RLS through pneumatic compression. They use a sleeve which inflates and deflates above your legs. The compression device can boost the circulation of blood in your legs and prevent the formation of blood clots.

RLS can also come from low oxygen in your limbs. Pneumatic compression boost circulation, thus increasing the oxygen levels in the limbs to help in relieving RLS symptoms. It also boosts sleep quality and restores daytime function. You can also attend some forms of therapies. A therapist who specializes in acupuncture can also help you treat RLS.

Minimize stress

Stress agitates the symptoms of RLS. You should, therefore, look for ways to curb stress to improve your health and also get better sleep. For instance, breathing techniques and meditation are effective ways of reducing stress. They help you relax at night and reduce tension in your leg muscles.

Do exercises

Light workouts can stretch your muscles and boost blood circulation in your body. Try jogging or walking regularly to keep fit and reduce RLS symptoms. It also helps you relax so that you can boost the quality of your sleep. Stretching can improve your mood, reduce high-stress levels and improve your overall health.

You can also try resistance training and some aerobic exercises since they are effective treatment methods of RLS. Do not to exert excess pressure on areas that feel pain in your legs to avoid worsening the condition.

neOadviser

Achieving Efficiency and Originality with Atomic Web Design Approach

Since the inception of web development, there is an epic battle going on to balance originality and efficiency in the web pages made. Web designers and developers now have a handful of technological tools and creative methodologies to meet their requirements at best.

There are many flexible front-end frameworks like Bootstrap, a lot of creative websites to get inspired, or it is even easier now to copy the design elements to customize for your purpose, which all are easy and legitimate ways to create stunning websites.

On the other hand, if everyone tends to borrow styles of the same source, all websites may start to look incredibly alike. However, there is an ultimate solution which allows both innovation and speed in a unique manner to create distinctly engaging web elements, its ‘Atomic Design.’

Atomic Design by Brad Frost

Brad Frost, the creator of atomic design methodology, claims that “the methodology aims at creating fundamental web elements” he also adds that “atomic design can create systems which promote scalability and consistency alongside showing things in the final context.”

From the experience of designers and developers over time, as explained at Rochester web design Atomic Design, atomic design not only boosts efficiency without compromising on originality but also helps the designers to visualize what the final product will be like. Further, in this post, we will dig into the fundamentals of this innovative design concept and integrate atomic design to your web development workflow.

The primary concept of atomic design

Atomic design splits a web interface into 5 distinct levels. From smallest to the largest, these are an atom, molecule, organism, template, and page.

– Atom refers to the most fundamental element in the interface which cannot be further meaningfully broken down.

– The molecule consists of several atoms with some functionality.

– The organism is a combination of molecules, which form a distinct part of the web interface by incorporating header, footer, grid, etc.

– The template is a meaningful organization of organisms, which specifies how the content appears.

– The page is the formation of an into the final user interface, which contains real functional content.

Modular designing

On starting with a new project, you have to first begin coding by combining the reusable modules. However, it is now rare to start a project from scratch without any existing elements. Most of the times, the need in hand may be upgrading the current site or redesigning an interface.

Whatever the need is, if content already exists, you should first run an audit to prepare the content inventory. Instead of documenting the images, text, and other tangible components, you have to document things which make up the UI, from icons to image types and rich media.

With the above knowledge, identify the atoms, molecules, organisms, and templates in your design. By assessing the needs of your planned user interface, ensure that the inventory is made perfect with all essential atoms and then devise the molecules, organisms, templates, and page features.

This project should incorporate the developers, designers, copywriters, project managers, along with business decision makers and digital marketers to assess the business needs and priorities. Further, the development process needed to be planned accordingly and should be accomplished step by step in the desired manner.

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