Wondering How To Grow Your Online Presence? 6 Key Strategies,

Wondering How To Grow Your Online Presence? 6 Key Strategies

Wondering How To Grow Your Online Presence? 6 Key Strategies

If you’re looking to make your online presence more visible to others, then knowing how can make or break your efforts. Whether for business or pleasure, making a digital splash is imperative to generating interest, and potential platform growth. Let’s take a look at the best 6 ways to utilize this strategy and make your presence known.

1. Utilize Social Media

As the name suggests, social media aids social interaction through shared information, content, and conversation. As a result, it is a powerful marketing tool that can be used to build strong relationships and increase followings. The chances of your potential customers being on one of the channels are quite good since 55% of consumers learn about new brands on social media. However, social media presence doesn’t require using every platform. It can be difficult to keep up with them all, especially if you’re just starting out. Take it slow and establish a profile on one or two leading channels, and post a mix of engaging content regularly.

2. Create an Informative Website

An effective website is the foundation of any small business or entrepreneur’s platform. Your website should serve as a base for people to get to know what you offer, reach out to you, and interact with your offerings. Include things like a clearly defined landing page, user-friendly interface, unique “about us” section, and subscription options. This will help build your presence online. There is nothing to be gained from an empty website. Don’t know much about digital marketing? That’s okay. You can find a lot of helpful resources online like a digital marketing agency in New Orleans which can help. Sharing knowledge and utilizing other areas of expertise is a great way to grow your online presence. 

3. Build Your Email List

Growing your email list is a great way to build your online presence. You can engage with current and potential customers via an email list on your own terms. It is fast, accessible to most, and cheaper than paid ads. 

 

  • Offer free content that takes them to your website

 

  • Make your email content unique and stand out from the crowd (hire a writer). 

 

  • Incorporate a social share button in your emails to generate interest

 

  • Run a contest on social media and get users to sign up with their email 

 

  • Include a CTA (call to action) at the end of your emails to increase click-through rates

4. Optimize, Optimize, Optimize

For increased visibility online, you’ll want your content to appear on the first page of search engine results. To do this, use appropriate keywords on your social media and website content pages. Invest in an SEO platform that can give you an idea of what types of keywords to use, and how many times they should be used for optimized content. Use optimized content in your product listings, hashtags on your social media pages, website copy, and blog content. Optimize your service and product websites for mobile devices as well. Mobile purchasing, searching, and payments are becoming increasingly common on smartphones. 

5. Use Video Content 

Video marketing has become a great promotional tool for all types of content online. Populate your website and social media with videos to tell the world about what you have to offer. It’s not difficult to set your phone up with a tripod and get to shooting. Literally, anyone can do it. Just take a look at how easy it is to get noticed on TikTok for example. Showcase any benefits you have to offer and why you’re different from the others. 

6. Provide Value

Providing value is a great way to show your customer-centric attributes that will get potential customers interested. 

 

  • Offer niche-specific content for free. It’s helpful since people love free stuff and will therefore be more likely to share it with others. 

 

  • Offer advice for common problems in your niche. Everyone has questions and if you can show you have the answers, they’ll be grateful. 

 

  • Offer solutions to customer pain points. Then, create a content strategy around these ideas to show how you can help. 

In today’s eCommerce world, an online presence is more important than ever. By gaining traction online, consumers discover you in the blink of an eye. You will eventually be able to influence a customer’s purchasing decision based on the content you provide online. 

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DAX

What is DAX in Power BI?

What is DAX in Power BI?

Business intelligence is a critical aspect of any business. Along the development path of the business intelligence tools, Power BI  has stood out as one of the most versatile tools. Power BI, developed by Microsoft is a cloud-based business analysis suite that comes packaged with tools for performing calculations, data analysis, and data visualization. It is a drag-and-drop tool that allows you to select your desired field for analysis and drop in on the Power BI dashboard to perform analyses and generate insights. If you have undertaken the PowerBI training, you are probably familiar with PowerBI components including:

  • Power Query 
  • Power Pivot 
  • Power View 
  • Power Map 
  • Power BI desktop 
  • Power BI website 
  • Power Q & A

Power BI features 

  • An interactive dashboard 
  • Aesthetic designs 
  • Compatibility with databases 
  • Fast and easy creation of charts, dashboards, and Power BI reports
  • Real-time alerts and visualizations
  • Works well with other Microsoft tools like Azure, SQL Server, and Windows voice assistant Cortana

What is DAX in Power BI? 

DAX (Data Analysis Expressions) is a formula expression language used in BI tools like Power BI Desktop, PowerPivot, SQL Server Analysis Services (SSAS) to define custom calculations and analysis for the tabular data models. DAX in itself is a collection of functions, constants, and operators that are applied to an expression or a formula to perform dynamic aggregations and return one or more values. Ideally, DAX was designed to help extract more information from data that already exists in your model. Therefore, DAX helps data analysts to make the most out of the data sets that they have.  

DAX includes some of the functions used in Microsoft Excel formulas as well as other functions that can be applied to relational data to perform dynamic aggregation. Overall, DAX is simple and easy to learn. 

Importance of Data Analysis Expressions (DAX) 

As we have already seen, Power BI is used to run reports and present insights in the form of visuals from a company’s datasets. Power BI is built with a calculation engine that automatically performs calculations on data to generate reports with the desired insights. However, where more advanced analysis needs to be done on data, Power BI drag-and-drop function is not adequate. This is where DAX comes in. DAX expressions allow you to perform advanced calculations and data analysis on existing data sets. Creating DAX expressions is similar to the way formulas are created in Microsoft Excel. 

DAX Functions 

DAX functions allow you to perform calculations on the data organized in the tables in your data model. As we have already seen, some DAX formulas resemble those used in Excel in name and functionality but have been adjusted to be used on DAX tables in the data models. Other DAX functions are designed to be applied to relational data. Still, others are used for performing dynamic aggregations. 

Steps to creating DAX formulas

To create a DAX function:

  1. Begin by typing the equal (=) sign 
  2. Type the function name or expression 
  3. Type in the required values or supply arguments to the function by selecting the appropriate one from the dropdown list. PowerBI lists all functions in a dropdown list in each category which makes it easy to select the function that you want. 
  4. Close off parentheses. Also, check that referencing is correct on your columns, tables, and values.  
  5. Press enter to apply the formula to your data model

Types of DAX calculations 

Power BI has two main categories of calculations using DAX. These are:

  • Calculated columns
  • Calculated measures 

The data modeling tab includes a formula bar in which you can type your formula to perform your calculations. Both columns and measures use DAX expressions.  

DAX functions 

DAX has at least 250 functions. Some commonly used DAX function categories include:

  1. Date and time functions are used to create time and date calculations. These are similar to the Excel time and date formulas. Examples include DATE, HOUR, NOW, and WEEKDAY. 
  2. Filter functions that are applied on data models to return specific data types filtered by related values. Examples include ALL, ALLEXCEPT, ALLSELECTED, and CALCULATE. 
  3. Aggregation functions that are applied to return scalar values. Examples include MIN, MAX, AVERAGE, and SUM. 
  4. Financial functions are the same as those used in Microsoft Excel. They are used in formulas that perform financial calculations such as rate of return. Examples include ACCRINT (accrued interest), ACCRINTM (accrued interest on maturity), and DISC (discount rate for security).
  5. Logical functions are applied to expressions to return information about the values in the expressions. Examples include IF, AND, OR, and NOT. 
  6. Math and trigonometric functions are also similar to Excel math and trig functions with minor differences in the DAX numeric data types. Examples include ABS, ASIN, COS, and ACOS. 
  7. Other functions are special functions that perform very unique functions that cannot be classified under any of the categories. Examples include EXCEPT, GROUPBY, VALUE, TRIM, and UPPER.  
  8. Relationships management functions are applied to tables to return values on relationships. Examples include RELATEDTABLE, USERELATIONSHIP, CROSSFILTER, and RELATED. 
  9. Statistical functions perform aggregations. Examples include BETA.DIST, CONFIDENCE.NORM, MEDIANX, and BETA.INV. 
  10. Table manipulation functions manipulate existing tables or return tables. Examples include ADDCOLUMNS, CROSSJOIN, DATATABLE, and GROUPBY. 
  11. Text functions are used to manipulate strings. Examples include REPLACE, SEARCH, FIXED, and UPPER. 
  12. Time intelligence functions perform calculations together with aggregations to build comparisons and relationships between time periods. Examples include LASTDATE, NEXTDAY, NEXTMONTH, and NEXTQUARTER. 

Conclusion 

DAX was designed to be a solution to advanced data challenges in Power BI. DAX comes with higher data analysis and calculations capabilities. If you are familiar with basic Power BI concepts and Excel formulas, grasping the DAX function will be much easier for you. DAX enables businesses to make the most of the data sets available to them. This is certainly way beyond the capacities of Power BI which is limited to drawing reports from data and creating visualizations. Thus, DAX brings out the powerful data analysis capabilities of Power BI. 

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Why Inventory Management is Essential in Ecommerce

In today’s modern era, it is imperative to understand how crucial the web and Internet-based technologies are to our way of life. Throughout the world, people are connected to one another with the Internet, and as the 21st century continues to progress, it seems that this trend will only continue. Technology has greatly affected a multitude of aspects of our society, from the way people interact with one another to the methods in which are politics are run. One of the entities in our society that has been most transformed by the Internet has been the economy.

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The economic sphere has been greatly influenced by the rise of the economy, from local stores needing social media to major corporations utilizing machine learning to better the world.  One major facet within the economy that has seen immense alteration due to the Internet has been the retail industry. Retail has been changed by the rise of technology, mainly due to the advent of online shopping, also known as ecommerce. 

Ecommerce in Our World

Ecommerce has greatly affected the world we live in, as people do a large portion of their shopping online in 2019. As ecommerce becomes even more popular, it has become clear that major ecommerce sites like Amazon and Alibaba are becoming serious players in the retail market. Along with sites like Amazon seeing immense growth, traditional in-store retailers like Target and Walmart have grown their online businesses as well. While much of the ecommerce business is done by major retailers, there are many other smaller ecommerce stores that are run by individuals and small companies. 

Many people join the ecommerce industry as sole proprietors because of the potential to earn a great living, as well as the ability to work from home and be your own boss. While there are many benefits to running your own ecommerce store, there are numerous difficulties as well. One of the biggest challenges that ecommerce experts face on a daily basis is inventory management.

Inventory Management Within Ecommerce

Although ecommerce is a relatively novel field within the economy, the concept of inventory management is certainly nothing new. Inventory management is one facet of the supply chain that handles the oversight and operation of purchases. Inventory management is broken down into three main aspects: maintaining inventory storage, controlling product supply, and order fulfilment. Having all three of these categories integrate to form a cohesive inventory management process is essential for any successful ecommerce enterprise. 

When ecommerce entrepreneurs are in control of their inventory management, they are more certain to attain success and ensure that their businesses run effectively. Having a handle on your ecommerce company’s inventory management will allow you to reduce costs, optimize order fulfilment, prevent loss from theft, spoilage, and returns, provide better customer service, and more. Understanding inventory management as a whole will enable you to realize how imperative it is within ecommerce.

Final Thoughts

As ecommerce becomes more prevalent throughout our society, we will come to understand the importance of inventory management within the industry. Having an efficacious handle on your ecommerce business’ inventory management will certainly aid your company grow and become a more successful enterprise.

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