Do you know how to set up a goal and achieve it? Well, you can’t just say, “I want to succeed” and expect it to happen. If you want to know how to reach an email drip campaign goal, you need to know how to set it right. The goal setting is a process that starts with deciding what you want to reach in particular and ends with a lot of hard work to do. In between, there are some small steps that will lead you to the goal. Learning these steps will allow you to formulate goals that you can accomplish.
Decide what you want to achieve
Decide what you really want to achieve in general. Usually, this is the hardest part. The first step is to formulate a broad goal. Something like “I want to make a lot of money with this email campaign” will come to your mind though it’s not correct. Make it specified, for example, I want to make $10k the next month.
The second step is to narrow it down. Here’s where objectives come into play. They define the specific, measurable actions you must take to achieve the overall target. For instance, if your overall target is to increase brand awareness, the objective might be to put a CTA button in an email copy.
The idea is to set up small concrete targets that you want to achieve over a certain period of time.
Specific
The generalized idea is useless because it doesn’t provide sufficient direction. Your objective must be clear and realistic about what you want to achieve. For example, “I want to have a successful campaign” isn’t a specific target.
Ask yourself some questions. What exactly the goal is? How much money do I want to earn? What is the conversion rate do I want to have? What do I need to do to achieve the goal?
The specific and concrete target is “I will increase a prospects conversion rate by 10% using drip campaigns by sending relevant information weekly”. This way you’re making it much easier to achieve. You know exactly who’s involved and what you’re trying to improve, how often you are going to send emails and which results you want to see.
Measurable
Include precise amounts in your objectives so you can track the process. Create a scoreboard to measure the progress. Never underestimate the power of a scoreboard. It helps to realize how much you achieve every day, month or even year. Without a way to measure your success, you miss out time when you actually reach something.
If you want to assess your progress, you need to quantify your goals, like achieving an X-percentage increase in leads, or customers. Ask yourself: How big increase in conversion rate should be?
“I will increase a prospects conversion rate using email drip campaigns by 10%“. You know what you’re increasing, and by how much.
Attainable
Make sure that the X-percentage increase is rooted in reality. If you set an objective that you have no hope of achieving, you will only waste time. But resist the urge to set objectives that are too easy. Accomplishing a target that you didn’t have to work hard makes you fear setting future targets that have a risk of non-achievement. By setting realistic yet challenging objectives, you hit the right balance.
It’s crucial to base your targets off of your own analytics. So, for instance, if the conversion rate increased by 3% last month, try to increase it by 6-7% the next months, rather than a lofty 10%.
“I will increase a prospects conversion rate using email drip campaigns by 6-7%“. This way, you’re not setting yourself up to fail.
Time-bound
Create a realistic schedule and set a deadline. This puts a healthy dose of pressure to accomplish the objectives. The deadline doesn’t have to be exact, but it should be your best guess. Setting an approximate deadline helps you make consistent and significant progress.
If you’re making a 3% increase of a conversion rate per month, don’t make your objective to increase it by 10% till the end of the next month. Give yourself enough time to accomplish what you’ve set out to do. Remember that some objectives take more time to achieve than others.
“During summer I will increase a prospects conversion rate using email drip campaigns by 6-7%, till the end of August”. You know how much time you need to reach the target and its deadline.
Set strategy
When you’ve divided your main goal into smaller actionable objectives, make up a plan.
Create a vision board and write out your targets and a way of achieving. By writing out the individual steps, and then crossing each one off as you complete it, you’ll realize that you are making progress towards your overall aim. This is especially important if your goal is big and demanding, or long-term. A strategy can change and improve throughout the course of achieving a target. But the target remains the same.
Overcome obstacles and delays
Don’t give up while meeting obstacles. An obstacle is only a problem that needs to be resolved. And it’s definitely not the image of your incompetence or failure.
Identify possible obstacles and actions you can take to overcome them. For example, if the problem is a lack of information, you can read up on the subject, ask somebody for advice and practice. The research matters. The discussion of the issue matters.
Also, the must-do is to acknowledge your limitations. For instance, if you’re trying to reach some objectives simultaneously, the obstacle is lack of time. The immediate solution is to delay one objective to achieve another one which is more important at this moment. The main point is to not give up and to time.
Save your time
Delegate tasks and save your time for more important work. Automate everything that can be automated.
Use an email drip campaign tool like the one provided by Snov.io to help you. This is the quickest and easiest way to catch the prospects’ attention and get a high conversion rate.
The platform provides you with the inbuilt visual editor. This way you can create both simple and complex email sequences. Simply set the email drip campaign components (Email, Trigger, Delay, Goal), connect them, and click the Save and start button to launch the campaign.
To save a ton of time and effort schedule every email chain due to the timezone the leads live in. Then, the campaign will be sent at the right time automatically. Then, everything you need to do is to track the statistics and make changes if the campaign doesn’t perform that well.
We only have 24 hours a day. Spend these limited hours doing the work that will yield you the most result.
Just start
Instead of trying to achieve the whole project at once, make small steps to reach the general target, namely, the goal. Make your objectives more specific, measurable, attainable, time-bound and program your mind to achieve them. Make up a plan and be prepared to face opposition or challenges. Just be committed to finding a solution and staying on course . To have enough time to deal with some obstacles, save it by using email drip campaigns. While you’re busy with your job, the drip campaign is busy with sending messages automatically and increasing your prospects conversion rate.
When you successfully achieve the general goal, congratulations, set higher and more interesting goals with small objectives. Keep going and don’t let it stop no matter what.