Determining the cost of SEO in Singapore
Businesses of all sizes in Singapore are aware that their potential customers are using the internet, specifically search engines to find suppliers for the product or service they plan to purchase. Hence they realize that they should ensure that their business website should rank well in search engines for terms which are related to the business, its services, and products. Since most of these businesses lack the in house expertise to improve their search ranking, they plan to hire a Search Engine Optimization (SEO) agency to improve the search ranking. Before searching for an agency, they would like to find out the cost of SEO in Singapore.
Cost
Singapore businesses should be aware that the cost of SEO for their business website depends on a large number of factors, which are discussed below. One of the main factors is the industry sector and the level of competition. Another factor which is important is the number of keywords for which the business wishes to rank well. Usually businesses will prefer to work with other businesses of similar size. For similar services the SEO agency with a large number of well paid employees will usually charge more than a startup or SEO freelancer with few overheads.
Industry sector
For some mainly online businesses like web hosting and online shopping websites, it is very important to rank well in search engines, since almost all their sales will be online. There is usually more competition for these online businesses, and usually more effort is required to improve the ranking of the website. This results in higher cost of SEO for the business. In other cases, the business is mostly selling offline through retailers or other marketing partners, so online sales are not crucial. So for local seo, the cost is usually less compared to online businesses selling to customers worldwide.
Keywords
Most SEO companies are pricing their seo packages based on the number of keywords which are relevant to the business website, for which the ranking has to be improved. For each keyword, the SEO agency will check the current ranking in search engines, and then formulate a suitable strategy for improving the ranking, including content. So if the number of keywords which are relevant to the business are less the cost of SEO will be less. In contrast if the business is selling a wide range of products and services, the SEO agency will charge for a keyword for each service/product, increasing the cost significantly.
Results
Another factor which affects the cost is the results which are promised by the SEO agency. If the SEO agency is promising that the website will rank on the first page, it is very confident of the effectiveness of its SEO techniques and will charge more money. In other cases, the SEO agency will only specify what it will do to improve ranking, like technical seo, building backlinks, adding content, improving website design, for faster website loading. If the SEO agency does not guarantee first page ranking in search results, the pricing is usually lower.
