White label products: What do you need to know?
Whatever your line of business, you will be well aware of the importance of promoting your brand. Not only do you want people to remember your brand, but you also need to build loyalty among your customers. Many businesses, especially new and smaller ones, fail to exploit branding options in some areas of the business. Your brand should be consistently present across all of your visible material – your website, blogs, adverts, social media, and even on tools used in your site or online store. This is essential for brand awareness. One method of ensuring your brand is consistent is the use of white label products. What are they, and how can you make use of them across your brand promotions? Let’s start with an explanation of white label products.
What are White Label Products?
White label products are those that are manufactured by one company and branded and sold by another. Think of those budget brand-name supermarket goods; many will be produced by a manufacturer and labeled and sold by different brands. This happens with many products, yet the white label is quite new to the digital world. Think about your website and the tools and add-ons you use. Many of those you have bought and downloaded, and your customers will see when they use them a slogan announcing who made it – ‘powered by XYZ’ for example. This means that for that area of your website or store, you are effectively advertising another brand!
Consider, for example, your online booking system. Let’s say you are a counselor, who regularly gives consultations across a video link. When making a booking, your clients will be presented with the brand of the booking tool you use. Wouldn’t it be better if it could be branded with your company name? That’s the purpose of white label products, and there are some online booking systems that allow this to happen.
What are the Benefits of a White Label Booking System?
By using a white label booking solution you can achieve consistency of branding in an area of your business where you are utilizing an external app or software solution. Missed.com – which you will find at that link – is a typical system of this kind and one that you can white-label in every area. For example, Missed.com uses a cloud-based calendar that clients access to choose their next slot with you. That can be fully customized to include your brand. It also offers an automatic billing system, whereby the client is sent an invoice at a chosen time, and this document can also be branded when you choose Missed white label. Progress reports and other documentation can be presented in your brand, and the tool also has a video conferencing feature that you can brand.
In short, every single detail of your business that is covered by using Missed or a similar product can be customized to further boost your brand awareness. This sort of consistency reassures a customer that you mean business and have taken care with your attention to detail.
What Else Can I Customize to Promote My Brand?
You can find white label products not just in the digital world, but also in physical form. Think about the corporate products you give away to clients or to visitors at a trade fair or conference: these are produced and branded for you, as they will be for many other businesses. You can use white label products to sell in your online store, as they are a cheap and viable method of giving your customers what they want. All areas of your business – from your paperwork and letterheads, for example, to more prominent advertising can be used as brand promotion.
Conclusion
By using a white label personalized appointment system you are giving your clients a further reason to trust your brand. It shows that you care about the brand and that you care about your clients. White label products are a great way of improving brand awareness, and they are also a cost-effective method. Have a look at your business right now and start by using a white label booking system such as Missed.