When it comes to representing your brand, services or products and your business, your company’s logo is one of the key components of that. Most of the time it is the first impression that your customer will have with your brand. If you are struggling to think of creative ways to use your company’s logo, it can be good to keep in mind that simplicity is the best way forward. An image can speak louder than many words, so maybe it is time to do a little bit of revolutionary marketing with your logo. To help you, here are five ways you can use your company’s logo.
Business Cards
A business card can be considered as one of the best places to incorporate your brand logo. Having a business card that has been professionally designed is extremely useful when it comes to creating various business connections during things like networking events and conferences. A business card that has been designed well can aid in making you stand out from your competitors. By making sure your logo has been integrated into your card, your brand will be a lot easier to identify. Don’t forget to include other essentials like the company’s name, contact information, and a website address.
Product Packaging
If your company offers a product, then incorporating your logo into your packaging is highly advised. When doing so, try thinking outside the box. Examples of this include putting your logo onto product packaging as broken letters; one good example of a company that does this is McDonald’s. You can use cropping, which is when you use a few letters of your brand name on your packaging or product. Finally, there is form simplification, which is a neat way to include your logo into your packaging or product. Companies that use this method are Airbnb and Mastercard.
Website
Your website is one of the most important places where your company’s logo should exist. Just ask any graphic designer and they will tell you to place your logo at the top of your website, either on the left or in the center. It needs to be easily seen wherever your customer is on your website, including the sub-pages on your site. Using it on the sidebar and footer of your website is another way to make sure people can see your logo. It is also a good idea to use it as your website’s Home button.
Emails
If you use emails to communicate with potential clients and/or your target audience, incorporating your logo into your emails is an extremely useful strategy to market your company. To do so, you can create a signature that is fully customized and includes your logo by using certain online tools that are designed for this purpose. Make sure your logo is incorporated alongside the signature section, which can be found at the bottom of the email, will really help when it comes to spreading the word and making sure you are more recognizable as a brand.
Promotional Products
Having product’s that you can hand out to promote your business is a fantastic way to market your company and there is nothing better than using your logo to do this. Putting your logo and company name on mugs, umbrellas, pens, wristbands, key rings, portable mugs and bottles are just some examples of how you can use your logo to promote your product. Another thing you can consider is USB drives as they too can be customized with your logo. These can be used all over the place by working people as well as students.
Being a bit creative when it comes to using your logo is the key to making your company stand out. Your logo needs to make a good impression to positively promote your brand. So, don’t be afraid to use it.